Internet and Mobile Association of India organized the 15th Marketing Conclave in Mumbai with the theme ‘Age of MadTech’. The event saw discussions around ‘Future of Marketing’ where Manish Maheshwari, Managing Director, India Operations at Twitter India talked about the growing rate of internet users in India.
He said that the way people use the internet ends up inspiring brands with their marketing strategy, which some times involve consumer participation instead of just a one-sided communication.
“This evolution in the way people consume information and connect with one another has also inspired brands to take steps in a new direction. It has encouraged these advertisers to evolve beyond one-sided communication and move towards designing participation,” Maheshwari said.
The speakers at the event opined that this being the age of millennials, digital would play a major role to capture and engage with the new generation.