Apple announces Sept. 10 launch event to unveil latest iPhones

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Apple Inc. announced the date for unveiling its next iPhones and potentially a slew of other products on Thursday.

According to the company, the launch event will take place on September 10 in the Steve Jobs Theater at the company’s headquarters in Cupertino, California.

The tag line for the event is “by innovation only.” The Cupertino-based tech giant said it will live stream the announcement, which begins at 10 a.m. local time, on its website.

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The company is widely expected to announce the iPhone 11. Apple will announce “Pro” successors to the iPhone XS and iPhone XS Max, as well as an upgrade to the iPhone XR, Bloomberg News reported earlier this month.

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