Netflix is making binge-watching easier and more affordable with its upcoming mobile-only plan for India.
Following the footprints of its rival media-services provider, Amazon prime Video and Disney’s Hotstar, Netflix is all set to roll out a mobile-only plan, starting in India.
The upcoming plan will let customers stream the content on a mobile device, The Verge has reported.
In a letter to investors released this afternoon, Netflix stated that the plan “will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay-TV ARPU (average revenue per user) is low (below $5).”
The streaming giant announced the new plan alongside its financial results that revealed a huge decline in subscribers during the quarter.
(With ANI inputs)