Almost a year after foraying into e-commerce, digital content platform dedicated for women, POPxo, is now foraying into the offline retail space. POPxo has now opened its first store in Delhi and plans to open atleast four more soon.
“We use data and inputs from our most popular articles, videos and social memes to design products that millennials love,” said Priyanka Gill, founder and chief executive of Luxeva Ltd, which runs POPxo. “These products are then sold online via content to our existing user base. Now they will be sold offline as well.”
POPxo Shop sells lifestyle products such as bags, notebooks, laptop sleeves, among others. The firm is going to expand to skin care and fashion as well.
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This marks the first time that a content platform has forayed into offline retail. Other content platforms like Little Black Book and ScoopWhoop are yet to have an offline presence.
POPxo last raised around ₹37 crore in April 2018 in a round led by South Korean company Doosan Corporation’s investment arm, Neoplux, and Chinese mobile company Oppo. The round also saw participation from existing investors, including Japanese firm GREE Ventures, IDG Ventures India, Kalaari Capital and Summit Media.