Cremica joins hands with french company Maison Routin to enter into beverages segment

Unveils a brand new range of products at AAHAR 2019. Introduces a special product for the health conscious. Cremica the food product conglomerate is all set to enter the bar syrup category in association with Maison Routin of France with the launch of ‘Bonheur’, a specialized range of syrups which will be targeted at bars and cafés.

The syrups were unveiled at AAHAR 2019, India’s biggest food and hospitality exhibition which is underway at Pragati Maidan, New Delhi. Bonheur syrups will delight the Indian market with their perfect balance of French aromas matched with local palate.

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Cremica, known for its innovative offerings and commitment to quality unveiled an array of products, the company has come up with 9 new flavours of Mayonnaise which is the combination of both classic Indian and International flavours to meet the discerning taste of Indian customers.

For the health conscious people, Cremica has an exclusive offering in the form of Sugarlite Salad dressing, which comes in 14 different flavours and is low on glycemic index, contains healthy sugars and has omega balance. “Our effort has always been towards introducing innovative product range that ranks high on taste and quality. As a homegrown brand, we have a fairly good understanding of the Indian palate and are also aware of the food preferences of the health conscious people. We were the pioneer in the industry to introduce vegetarian Mayonnaise,” said Akshay Bector, Managing Director, Cremica.

“We thought AAHAR is a perfect platform to unveil our latest product range. Here, we get a chance to interact with our customers and see their happy faces after they savour our products. For us, customer’s faith and loyalty play a pivotal role. After all, they are the ones who have helped in making Cremica a popular brand and we intend to stay true to their trust in the years to come,” he added. Cremica Culinary team prepared some scrumptious recipes at the “live kitchen” for the visitors of Aahaar 2019, so that they can check out the lip-smacking taste of the new products. Cremica’s newly launched authentic Mediterranean Tortilla wraps were an added attraction.

The exhibition is open to visitors from 10 a.m. to 6 p.m and will conclude on March 16.

(NewsVoir)

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