Internet names and registrations management major GoDaddy Inc on Tuesday announced its partnership with the International Cricket Council (ICC) as the official sponsor of the 12th ICC Men’s Cricket World Cup 2019 that begins in May.
This is GoDaddy’s first sponsorship deal with the 12th edition of the global sports event scheduled to be hosted by England and Wales between 30 May and 14 July.
GoDaddy will be the global platform of the ICC Men’s Cricket World Cup to drive even greater awareness, amongst tournament viewers and cricket enthusiasts, about the benefits for small business owners and entrepreneurs of creating a powerful online identity to help their ventures grow.
‘ICC World Cup provides a unique opportunity because two-thirds of the world’s population, including India, will watch the event. We are focused on growing in tier II and III towns, where the next wave of 200 million internet users will come. We want to use ICC World Cup to both engage with customers and promote the benefits of coming online,’ said Nikhil Arora, managing director and vice-president, GoDaddy India.
As part of the sponsorship, the company will have a significant on-ground presence, including the perimeter of the ground, side-screen and backdrops at the stadium.
‘We are excited to partner with GoDaddy for the Cricket World Cup 2019. GoDaddy has, for a long time, been an active supporter of sport in India and around the world, and has successfully leveraged the influence of sports to empower and inspire entrepreneurs. Our partnership with GoDaddy connects their entrepreneurial zeal with the year’s biggest sporting extravaganza, which I know will be a winning combination,’ said Campbell Jamieson, general manager – commercial, International Cricket Council (ICC).
The company also offers 24X7 customer support locally to help guide customers in the growth of their venture and to find the tools that best meet their needs.
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