Chennai based travel technology start-up Pickyourtrail has received about Rs 21 crore in Series A funding round led by Kumar Vembu, CEO of GoFrugal and Shyam Sekhar, Founder of iThought. Rajagopal Subramanian, the chief information officer of Entrust Family Office Investment Advisors, and Girish Mathrubootham, co-founder and chief executive of Freshworks had also participated in the round.
The funding will be used for continued product innovation, scaling up the proprietary technology platform, expansion of its technical team and for the creation of brand awareness, said the company.
Founded in 2014 by Hari Ganapathy and Srinath Shankar, Pickyourtrail’s self-service platform enables travellers to curate every aspect of their international holiday package.
The self-service platform is powered by a proprietary comfort score algorithm, which captures over 40 factors such as duration, travel timing, ratings and feedback given by previous travellers.
“People are slowly getting comfortable booking vacations online, and we believe we have a real shot at changing the way people plan and book vacations over the next few years,” said Hari Ganapathy.
The company is planning to increase its workforce from the current strength of around 85 employees. “By the end of 2019, we will have about 180-200 employees, and there will be a lot of focus on recruitment in areas such as technology and analytics, branding and sales operations,” Shankar said.
The company will focus on international travel and doesn’t have plans to expand in domestic travel, according to reports.
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