Swiggy moves into the hyperlocal delivery space

Swiggy is moving beyond food into the Google-backed Dunzo’s turf. On Tuesday the food delivery app said that it will now supply other daily needs

“We spend countless hours navigating through traffic, in long queues at supermarkets or in drawing up exhaustive weekly ‘to-buy’ lists. We spend a considerable amount of energy looking for that one gourmet store or find young parents dropping everything to make a quick dash to the baby care store when they realize they are out of diapers,” said CEO Sriharsha Majety announcing Swiggy Stores in a blog post.


Swiggy Stores extends the convenience of ordering food from nearby restaurants to ordering anything from any store across your city.

ALSO READ: Naspers leads $1 billion investment round in Swiggy in India 

If you don’t, Swiggy Stores also acts as a directory of popular stores and lists bestsellers for you to get items seamlessly delivered by Swiggy.

Swiggy’s latest move into hyperlocal deliveries beyond food takes it into a market where startups such as Bengaluru-based Dunzo, Chennai’s Genie, Hyderabad-based Whizzy have been operating.

Swiggy has launched the service in beta currently in Gurugram with over 3,500 stores on-boarded on the platform.

ALSO READ: Swiggy acqui-hires Bengaluru-based AI startup Kint

“We’re taking our first step by launching across Gurgaon and will deliver from over 3500 stores across the city. We’ve already partnered with over 200 stores in categories such as Fruits and Vegetables to Florists,” said Majety.

Founded in 2014, the foodtech startup raised $1 billion in its latest funding taking its valuation to $3.3 billion ahead of $2.2 billion valuation of Gurugram-based Zomato.

 

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