This is how UNICC is preventing cancer with the #IAmAndIWill campaign

World cancer day, an initiative of the Union for International Cancer Control is held every year on 4 February across the world to raise awareness about cancer and to encourage its prevention, detection, and treatment.

ALSO READ: Stories of confidence & strength; Indian celebrities who survived cancer

2019 marks the launch of the 3-year ‘I Am and I Will’ campaign. It is an empowering call-to-action campaign urging individuals for personal commitment and represents the power of individual action taken today to change the future for the better.

This multi-year campaign offers a chance to reflect on what you can do, make a pledge and take action for a cancer-free future.

WHO (World Health Organisation) has tweeted a list of ways and lifestyle changes to reduce the risk of cancer.

Today is #WorldCancerDay⁠ ⁠.

Here are some ways to reduce your #cancer risk. 👉https://t.co/4Iue1yxwLC

Let’s beat cancer!
Let’s beat cancer!
Let’s beat cancer!
Let’s beat cancer!
Let’s beat cancer! pic.twitter.com/qli5jCIQxC

— World Health Organization (WHO) (@WHO) February 3, 2019

Artists around the world are raising their voices for #WorldCancerDay. Watch: @alessiacara @halsey @ShawnMendes @iamwill share their #IAmAndIWill message https://t.co/vWSoal2aBc

Celebrities and cancer survivors all over the globe are supporting the campaign by twitting and posting on Instagram with the hashtag #IAmAndIWill
— Union for International Cancer Control (@uicc) February 4, 2019

Sonali Bendre, who has been vocal about her struggle with cancer has talked about the importance of having a discussion by captioning her Instagram post-“World Cancer Day… who would have thought it would become such a thing… but it has! And just the mere mention of the C word brings dread in the hearts of anyone who hears it. We fear it so much that we’d rather not talk about it… which is why it’s important to have a day where we pull out the band-aid and help us deal with this disease. I was scared too, but soon realized that burying my head in the sand was not the way to deal with this.”

 

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World Cancer Day… who would have thought it would become such a thing… but it has! And just the mere mention of the C word brings dread in the hearts of anyone who hears it. We fear it so much that we’d rather not talk about it… which is why it’s important to have a day where we pull out the band aid and help us deal with this disease. I was scared too, but soon realised that burying my head in the sand was not the way to deal with this. And so… with the little experience I have had, I urge you all to take the time to understand it. There’s more to cancer than being emotional or weak or even being called a fighter or a survivor. It requires you to study it, find out what works for you and to be diligent about your treatment. It requires days of strongly believing in oneself, of knowing that tomorrow will be better than today. It is not a fight against negative thoughts. It’s taking a stand to not give in, no matter what. Most importantly, it is about living every day, and not just surviving. Just taking it #OneDayAtATime makes it easier to #SwitchOnTheSunshine. #WorldCancerDay

A post shared by Sonali Bendre (@iamsonalibendre) on Feb 3, 2019 at 11:48pm PST

On World Cancer Day, the ongoing theme ‘I Am and I Will’, pledges to support the ones suffering, and be cautious and safeguard oneself by getting screened and following a healthy lifestyle.

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