The K-pop sensation — BTS came up with the latest deal with Mattel, which secured rights to produce dolls of the boy band.
Mattel Inc., maker of Barbie and Hot Wheels toys, is turning to a Korean boy band for launching new set of toys for the new generation of kids.
At the recent Hong Kong Toys & Games Fair, United States-based toy maker Mattel announced that it would soon release BTS dolls, which the company on Monday also shared on Twitter.
— Mattel (@Mattel) January 7, 2019
“We signed a multi-category license contract with BTS agency, Big Hit Entertainment, and we plan to create things like dolls, collection figures, toys, games and role-playing accessories,” Mattel said in a statement, as quoted by kompas.com.