Brace yourselves as ‘Generation Z’ enter the gig economy

The youngest generation entering today’s workforce is Gen Z, consisting of people born from 1997 onward.

Anyone born between 1981 and 1996 (ages 22 to 37 in 2018) will be considered a Millennial, and anyone born from 1997 onward will be part of a new generation.

Gen Z grew up in a tech-drenched society, it only makes sense they would want to use that tech to make work flexible to their lifestyles.

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Soon Gen Z will comprise 32% of global population of 7.7 billion in 2019, nudging ahead of millennials, who will account for a 31.5% share, based on Bloomberg analysis of UN data, and using 2000/2001 as the generational split.

“As Gen Z enters the workforce, they’re increasingly choosing non-traditional ways of working that are better suited to their desired lifestyle than a traditional 9-to-5 job is,” said Stephane Kasriel, Upwork CEO. “More than any other generation, members of Gen Z are seeking work they’re passionate about that also affords them freedom and flexibility. It’s important that companies adjust their hiring strategies in order to work with the best young talent, which accounts for more people than Gen X and Baby Boomers and will be the majority of the workforce in the next five years.”

Considering that by 2025, 75 percent of the global workplace will be Millennials and Generation Z, it’s important for organisations to adapt their engagement strategy in a way that’s consistent with how these new generations communicate and work.