Raw Pressery, an organic cold-pressed juices and healthy drinks brand, has raised Rs 33.5 crore from Alteria Capital. The investment includes both equity and venture debt from Alteria Capital, a first-time move for Mumbai-based venture debt firm.
The existing investors in Rakyan Beverages, the company which owns the brand of includes, Sequoia Capital, DSG Consumer Partners and Saama Capital. The start-up had raised nearly Rs 150 crore, prior to the latest funding round.
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Founded in 2013 by Anuj Rakyan, Raw Pressery plans to use the capital for launching new categories like nut milk, ready-to-consume soups and probiotic dairy drinks.
Alteria has previously invested in ready-to-cook food firm Fingerlix, online learning platform Toppr Technologies and fashion startup Universal Sportsbiz.
Raw Pressery products currently sells through retail outlets like Reliance Retail, Nature’s Basket (Godrej), D-Mart and on online platforms such as Amazon and BigBasket, among others.
The start-up forayed into Dubai, Abu Dhabi and Doha last year.
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