In a move to curb the sexism in football, FIFA told the broadcasters not to focus on ‘hot women’ during the matches. According to FIFA diversity boss, Federico Addiechi, the step was necessary after many cases of sexism were reported during the ongoing football World Cup 2018 in Russia.
ALSO READ: Iva Olivari, Croatia’s national soccer team manager; the only woman to get there
“We’ve done it with individual broadcasters. We’ve done it with our host broadcast services,” he was quoted as saying by the BBC. Addiechi also said that this will help in dealing with this issue in the future too.
“This is one of the activities we definitely will have in future – it’s a normal evolution,” he said. The network says, it has documented more than 30 cases of female fans being accosted on the streets and female reporters being grabbed or kissed on the streets.
ALSO READ: FIFA World Cup: Winners through the ages
According to Fare Network executive director Piara Powar, the cases could have been much higher if they would not have managed the thing.