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Here’s Amazon’s new plan to boost start-ups

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Amazon has devised a new way to help start-ups. The e-commerce giant will provide a platform for nascent companies to unveil their exclusive products during its Prime Day sale 2018.

On the Prime Day sale, an annual shopping event exclusively for Amazon Prime members, start-ups registered on Amazon Launchpad will showcase their exclusive products for the Prime customers, The Hindu reported. These innovative products include anti-theft bags for laptops, LED bulbs with more than 16 million colour options that can be controlled from anywhere and smart toys for children.

ALSO READ: Amazon’s easy return policy may not be as ‘easy’ now

These innovative products will cut across different categories ranging from health, electronics to food products. They will be up for sale between July 16-17, 2018.

Gadgets include AutoWiz HotSpot — a connected car solution which can turn any car into a 4G speed Wi-Fi hotspot. This solution allows the user to remotely monitor car health, get insights to help save fuel, and drive safe, the news report said.

Another venture Fego will launch ‘Float’, an air suspension seat add-on for mountain riders to prevent back pain.

The Prime Day sale will be accessible to Prime members in the UK, the US, Spain, Mexico, Japan, Netherlands, India, Germany, France, China, Canada, Belgium, Singapore, among others.

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