Auto Expo 2018: Kia Motors all set to enter Indian roads

Auto Expo 2018: Kia Motors all set to enter Indian roads

New Delhi: South Korean auto giant Kia Motors unveiled its latest SP Concept, alongside a showcase of 16 global models, thus marking its official entry into the Indian auto segment.

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The SP Concept provides a glimpse of what’s in store for motoring enthusiasts once Kia kicks off retail sales in India next year. The futuristic SUV, with its bold style and Kia’s unique design DNA, is geared to satisfy young Indian consumers who seek the perfect combination of sophisticated beauty, breakthrough technology and high functionality.

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“SP Concept is the first model of Kia which will be produced in our $1 billion-worth production unit in Anantapur (Andhra Pradesh), with a production capacity of 3 lakh cars per year. India is a very important market to us, and with our lineup for the next year, we expect to surprise Indian customer base,” Manohar Bhatt, Head-Marketing and Sales for Kia Motors said.

The SP Concept’s robust front mask combines a bold formative design with Kia’s unique and hallmark ‘Tiger nose’ grille and many more futuristic details. Be it, the lamp design that meets slim graphics and functionality through a top and bottom headlamp connected to a wide front grille, the Daytime Running lamp in high-tech graphics and positioning lamps leading to the inside of the ‘Tiger Nose’ grille, helps produce differentiated images during the day / night.

The sleek interior design of the SP Concept hosts an advanced sensual style and dynamic sensibility at its core with a differentiated layout that enhances convenience. Eye-catching, high-tech elements and modern and trendy cabin design make the interior of the SP Concept an oasis for young trend-setters.

“Over the last few years, SUVs have become the vehicle-of-choice among Indian buyers. Combining the comfort and space of a sedan with the ability to tackle all kinds of terrain, we intend to storm the market with an SUV that will set new parameters in motoring. It’s still a concept – so it’s a little bit exaggerated – but the actual production car will be very close to what you see here at AutoExpo 2018,” said Peter Schreyer, Chief Design Officer of Kia Motors Corporation.

Sale of Kia’s concept car is expected to begin in the second half of 2019.

(With ANI inputs)

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