e4m Mobile Awards gears up as the grand jury shortlists top contenders

Mumbai: exchange4media is all set for the e4m Mobile Awards – #TheMaddies 2017, which focuses on identifying and honouring the best in the mobile marketing industry.

The award show of ‘The Maddies’ will be on October 11 at ITC Grand Central in Mumbai.

In the latest, the jury of The Maddies 2017 has shortlisted the entries to award the greatest among the best in the field of mobile marketing.

Marketing Strategy
Brand Recall
S.NO. Entry Name Parent Company Entrant Company
1 Mirinda #ReleaseThePressure PepsiCo India BBDO INDIA
2 Home transformation on your fingertips Asian Paints Madison Media Group
3 Iodex goes Ambush the geo-targeted way, but this time through Mobile media! GlaxoSmithKline Consumer Healthcare Ltd Mindshare India
4 Liva #NoFilterNeha Campaign Aditya Birla Group Saavn
5 Combating the consumer blindspot with mobile Diageo India Mindshare India
6 Da Da Ding Nike Mindshare India
7 Happydent Smile Please Perfetti Van Melle PHD India
Lead Generation
S.NO. Entry Name Entrant Company
1 Iodex goes Ambush the geo-targeted way, but this time through Mobile media! GlaxoSmithKline Consumer Healthcare Ltd Mindshare India
2 GORB- Jaisa Mood Waisa Food Zee Entertainment Enterprises Ltd. Logicserve Digital Pvt. Ltd.
3 BIG BAZAAR – Shop a day in advance – Public Holiday Sale Future Group Social Kinnect
4 Digital India Home Delivered Future Group Reliance Jio Infocomm Ltd
5 fbb #WorldShortsDay Future Group Social Kinnect
Launch of Product/Service
S.NO. Entry Name Entrant Company
1 Home transformation on your fingertips Asian Paints Madison Media Group
2 Durex Jeans Campaign- Essential for when love happens Reckitt Benckiser Affle & Interactive Avenues
3 Cornetto – Say the Unsaid.. Hindustan Unilever Ltd Mindshare India
4 Johnson & Johnson breaks all benchmarks with Baby Laundry Detergent Launch Johnson & Johnson AdColony & Interactive Avenues
5 Raymond Whites – iVideo Mobile The Raymond Group iProspect
6 TAMO Racemo – The car that took everybody for a ride TATA Motors The 120 Media Collective
7 Doublemint #StartSomethingFresh Wrigley India Pvt Ltd MediaCom Communications Pvt Ltd
 Best use of Apps/Games for Marketing
S.NO. Entry Name Entrant Company
1 Birla SunLife Mutual Fund – Ungli Uthao Paise Ko Jagao Aditya Birla Group Mindshare India
2 Idea Cellular #LookLook India Hooked on Idea 4G Aditya Birla Group Mindshare India
3 Idea Cellular #Internet4All Aditya Birla Group Mindshare India
4 Mentos 360 Degree Game Perfetti Van Melle PHD India
5 Cadbury – Marvelous Creations Augmented Reality Mondelez India Carat Isobar
4 Earn the Jersey Apollo Tyres Ltd WATConsult
Most Effective Campaign/App for Consumer
S.NO. Entry Name Entrant Company
1 Voot Kids In Game Branding Viacom18 Media Pvt. Ltd. Viacom 18 Digital Ventures
2 Good Knight Fastcard ki Paathshala Godrej Consumer Products Ltd. Mindshare India
3 Da Da Ding Nike Mindshare India
4 Earn the Jersey Apollo Tyres Ltd WATConsult
5 W For Woman TCNS Clothing Company Pvt Ltd
6 Star Plus – Star Dopahar Star India Pvt Ltd Mindshare India
7 Flipkart Ads Flipkart Internet Pvt Ltd
8 Jio Consumer Engagement & Journey to 100 Mn Reliance Group Reliance Jio Infocomm Ltd
Campaign To Drive Sales
S.NO. Entry Name Entrant Company
1 Emami Trade Engagement Program for Sales Tracking Emami Group Netcore Solutions Pvt. Ltd.
2 Hic Hic Hurrah – How Diageo won in search Diageo India Mindshare India
3 Flipkart Ads Flipkart Internet Pvt Ltd
4 Mahindra First Choice – Engaging Green Sim Users with a 8X Conversions Mahindra & Mahindra Isobar India
5 BIG BAZAAR- #DecideYourPrice Future Group Social Kinnect
6 BIG BAZAAR – Smart Search Future Group Social Kinnect
Channel/Media Strategy
B1. Cross Media Integration
S.NO. Entry Name Entrant Company
1 Mirinda #ReleaseThePressure PepsiCo India Mindshare India
2 Da Da Ding Nike Mindshare India
3 Home transformation on your fingertips Asian Paints Madison Media Group
4 Star Plus Ek Nayi Soch Star India Pvt Ltd Mindshare India
5 Mcdowell’s No.1 – David vs Golliath 2.0 Diageo India Mindshare India
In-App Advertising
S.NO. Entry Name Entrant Company
1 Mirinda #ReleaseThePressure PepsiCo India Mindshare India
2 Da Da Ding Nike Mindshare India
3 BBLUNT – 50 shades of Kareena Godrej Consumer Products Ltd Mindshare India
4 Fevikwik Gel – Total Control Pidilite Industries Ltd Madison Media Group
5 How Boost used Data and Machine Learning to Identify kids online GlaxoSmithKline Consumer Healthcare Ltd Mindshare India
Mobile Applications
S.NO. Entry Name Entrant Company
1 Cornetto – Our Hearts Beat as One !! Hindustan Unilever Ltd Mindshare India
2 Earn the Jersey Apollo Tyres Ltd WATConsult
3 ABP Live App ABP News Network Pvt. Ltd.
4 Idea Cellular – #Internet4All Aditya Birla Group Mindshare India
5 Nickelodeon Sonic’s ICONIC toon SHIVA Viacom 18 Media Pvt. Ltd. Nickelodeon
Use of Social Media
S.NO. Entry Name Entrant Company
1 Mirinda – Release the Pressure PepsiCo India Mindshare India
2 Pepsi – Liter Of Light PepsiCo India Mindshare India
3 Jealous 21 Free Jeans Day Future Group Social Kinnect
4 Good Knight Fabric Roll on – Khulke Khelo Ghar ke baahar! Godrej Consumer Products Ltd. Mindshare India
5 Gionee Selfiestan Premier League Gionee India Pvt Ltd Interactive Avenues Pvt. Ltd.
Enabling Technologies
 Innovation
S.NO. Entry Name Entrant Company
1 Mirinda – Release the Pressure PepsiCo India Mindshare India
2 Pizza Hut- ‘Frictionless Consumer Journey On All Digital Assets’ Yum! Brands Inc. SingleInterface
3 SaffolaLife – Chhote kadam Marico Industries Ltd Madison Media Group
4 Cadbury Marvellous Creations – Discover the Marvels Mondelez India Affle & Isobar
5 Combating the consumer blindspot with mobile Diageo India Mindshare India
Use of Rich Media / Video / Interactive Content
S.NO. Entry Name Entrant Company
1 Dove – Challenging the Beauty Stereotype Hindustan Unilever Ltd Mindshare India
2 How Boost used Data and Machine Learning to Identify kids online GlaxoSmithKline Consumer Healthcare Ltd Mindshare India
3 Cornetto – Say the Unsaid.. Hindustan Unilever Ltd Mindshare India
4 Good Knight Fastcard ki Paathshala Godrej Consumer Products Ltd. Mindshare India
5 NIKE – When Tinder Swiped Right For NIKE ! Nike Mindshare India
6 Mirinda – Release the Pressure PepsiCo India BBDO INDIA
7 Flipkart Never Go Low Campaign Flipkart Internet Pvt Ltd mCanvas Advertising Pvt. Ltd.

 

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