Reebok’s ads are known for their encouraging messages to adopt fitness. However, sometimes, even sporting giants can’t help but get on the newest social media trend to market themselves.
On Friday, the sports apparel company took to Twitter to take a dig at President Trump for the so-called compliment he gave French President Emmanuel Macron’s wife during their meeting in France. Trump was recorded saying, “You know, you’re in such great shape … beautiful.”
As expected social media exploded and Reebok joined in on Twitter with a post detailing the appropriate places where Trump’s “compliment” could be used.
In case you were wondering when it IS appropriate to say, “You’re in such good shape…beautiful,”… THIS: pic.twitter.com/Z1cnnRD8Ut
— Reebok (@Reebok) July 14, 2017
Suffice to say there is no appropriate place for the “compliment” unless it is in reference to a favourite toy you find stowed away in your parent’s storage.
While some Twitter users appreciated…
— Dianne Sherman (@dsherman2407) July 15, 2017
Coming in hard against catcalling and Trump-level perviness https://t.co/exM8jIIX55
— Emily- SANCHY’S BACK (@JaysGirlEmily) July 15, 2017
…others were not amused, citing the company’s often sexist ads.
Reebok says Trump telling Macon’s wife she is in great shape and beautiful, is sexist. Really Reebok, Really? pic.twitter.com/VuZBjetqyS
— R. Wolfe (@WhoWolfe) July 16, 2017
— ZIPPORRAH (@1Option) July 15, 2017