The struggle is real and the struggle is now. E-retailers in India have had to face severe conditions owing to the heavy competition that persists. This is the reason why India’s largest e-commerce player, Flipkart, has asked about 300-600 employees to leave as part of the regular drill based on annual performance.
A Flipkart spokesperson confirmed the development and said that this is part of a regular process of laying off 1-2% employees based on their performances.
“This happens in every company and is nothing unusual. Even other large rivals in the e-commerce do this,” said the spokesperson who did not wish to be identified.
Flipkart has an employee base of 30,000, which is undoubtedly the largest of all e-commerce players in the country.
Flipkart is being led by Binny Bansal, who owes his reputation for his unmatched operational efficiency. The company is looking at a turnaround, through processes of realigning, merging and shutting business units. This comes as Indian e-commerce goes through its toughest time in the last nine years. It is not surprising to know that Flipkart has lost about $5-6 billion in valuation, as stated by three of its minority investors.