Two months after allowing the advertisers to extend their videos to 60 seconds, Instagram has extended the same privilege to regular users as well. Instagram videos which were started in June 2013 and were limited to only 15 seconds can now extend to a full minute.
Instagram is slowly transforming its feed from a stream of static images to a more high-paying collection of videos. In the past six months, the time Instagram users spent watching videos has increased 40 percent, according to the company.
Instagram also started collecting top videos around special occasions and promoting them at the top of the feed, just like Snapchat.
The update for Instagram on iOS will return a useful tool to creators, which help the user to create a video using multiple clips from the camera roll.