PepperTap India’s premier on-demand hyperlocal grocery delivery service, has closed its Series B round of funding; with an additional USD four millon from Innoven Capital, in addition to the USD 36 million raised recently from SnapDeal, Sequoia India, SAIF Partners, Ru-Net, Beenext and JAFCO Asia.
Gearing up for a brighter future, PepperTap now stands at around USD 51.2 million.
Acquisition of Jiffstore is amongst the recent acquisition by the hyperlocal grocery delivery startup, Jiffstore for an undisclosed amount. Jiffstore’s team will join PepperTap’s Gurgaon and Bengaluru offices.
Peppertap aims to use synergies with Jiffstore to build an excellent customer experience.
PepperTap has been readily expanding its product offerings to provide a more satisfying grocery shopping experience to customers, and to offer a marketing channel to large FMCG companies. The last few weeks have been buzzing with new product launches, samplings and attractive daily deals.
Of late large FMCG companies too have been seen launching their sampling campaigns or new products like Lipton Ice Tea, Amira Rice, Tata Grand Coffee, Sprite Zero, Coke Zero and Dabur Yoodleyon the PepperTap app.
Technology up-gradation with new app features is also a step forward. Peppertap has been at the forefront of offering an enhanced app-experience to its users. In an industry first, it introduced a revolutionary Live Chat feature in the app, where users can interact with the support staff and get their queries answered in a jiffy.
This makes a customer’s grocery shopping experience interactive, engaging and instant.