Snapdeal feels the heat for Aamir’s comment, app gets down rated

E-commerce marketplace Snapdeal had to bear the brunt of Aamir’s remark on intolerance and the users started down rating the app on Google.

“When I chat with Kiran at home, she says, ‘Should we move out of India?’ That’s a disastrous and big statement for Kiran to make. She fears for her child. She fears what the atmosphere around us will be. She feels scared to open the newspapers every day. That does indicate that there is this sense of growing disquiet, there is growing despondency apart from alarm,” the Bollywood actor said, while speaking at the Ramnath Goenka Excellence in Journalism Awards.

Thousands of people took to social media to express their discontent over the actor’s remarks against growing intolerance in the country. Apart from giving the app a one-star rating, users also ran a campaign on social media titled #AppWapsi that urged people to delete the app from their smartphones.

Khan, one of Bollywood’s leading men, is the brand ambassador for the Gurgaon-based e-tailer and has starred in its recent campaigns.

The corporate world however thinks that the brands shouldn’t be blamed for the personal views of the actors endorsing the brand. Flipkart CEO Sachin Bansal tweeted:

Meanwhile Snapdeal has issued a formal statement on the intolerance controversy saying, “We are neither connected nor play a role in comments made by Aamir Khan in his personal capacity.”

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