New Delhi: After taking over the PMO’s official Twitter handle, Prime MinisterÂ Narendra ModiÂ made sure that PMO had a presence on Facebook as well. Besides his independent Twitter handle (@narendramodi), Modi now also has an official account @PMOIndia.
While his personal account is handled by a team led by his OSD from Gujarat, Hiren Joshi, the @PMOIndia account will be managed by officials from the Prime Ministerâ€™s Office. The two accounts together already have over six million followers.
His personal account will be for communication in his capacity as a political leader, whereas the official account will be for official communication such as placing a new policy document for public perusal and feedback or communicating with world leaders,â€ said a person who is part of the strategy group.
PMO India, the official page of Prime Minister of India, was made on May 27 and has registered more than 7 lakh likes till Saturday. The page has pictures of Modi’s meetings with various high-ranking officials as well as his cabinet colleagues and other political leaders.
Modi has been active on Twitter for the last two years. Senior Cabinet Ministers like Rajnath Singh, Sushma Swaraj and Arun Jaitley also have their Twitter accounts.
According to Modiâ€™s strategists, social media played a crucial role in building â€œtractionâ€ in 160 â€œdigital constituenciesâ€ or Lok Sabha seats where a large number of people were active on social media platforms.
Soon after his swearing-in, PMO had re-launched its website (pmindia.nic.in), with Modiâ€™s message to the nation.
Throughout the campaign Modi has mastered the art of using social media. Here are some other new-age platforms that he uses the most:
Narendra Modi uploaded hisÂ first blog postÂ on April 14, 2009. Since then, he has constantly used his blog to express his opinion on several nationwide and world issues, as well as to garner support for his ideals and policies. Readers may comment, and even share his posts on various other social networks.
Narendra Modi’sÂ InstagramÂ comprises of several pictures of moments from his rally, including the famous NaMo selfieÂ (All filtered, of course). It is also dotted with several videos of his supporters chanting ‘Ab ki baar, Modi sarkaar’.